Design Elements
Timothy Samara
Twenty rules of graphic design and when to break them, with a visual primer on form, color and type.
About this book
Design Elements works through the building blocks of visual communication: dots, lines, planes, texture, contrast and space. The book treats color as a working tool, examines type from the anatomy of letterforms through typesetting, and covers how to choose and integrate imagery. Grids get step-by-step treatment as a way to build clarity, structure and hierarchy into a layout. Samara also sets out 20 foundational rules for effective design, with attention to when and how to depart from them.
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