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Product & strategyStrategyProduct discovery

Empowered

Marty Cagan

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What it takes for leaders to build ordinary people into extraordinary product teams.

368 pages2020Wiley & Sons, Limited, JohnYour rating

About this book

EMPOWERED argues that the advantage of leading tech product companies lies less in whom they hire than in how they let people work together on hard problems. Marty Cagan and Chris Jones, of the Silicon Valley Product Group, write for people leading product management, design, or engineering. The book describes what an empowered product team is and how it differs from the feature teams most companies use. The book also covers creating a product vision, an insights-driven product strategy, and objectives that name problems for teams to solve.

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