100 Things Every Designer Needs to Know About People

About this book

Susan Weinschenk's 100 Things shows designers and web professionals how findings from cognitive, perceptual and social psychology apply to the sites and apps they build. The book uses short, plain-English explanations and practical examples, aimed at sites and apps that fit how people think, work and play. The second edition reflects newer scientific findings and covers everyday design decisions, from font choices and chunking information to motivating people toward a purchase.