Psychology & behaviorBehavior changePersuasion
Hooked
Nir Eyal
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The hook model of habit-forming products: trigger, action, variable reward and investment, and its ethics.
242 pages2014Penguin Books, LimitedYour rating
About this book
Nir Eyal answers these questions (and many more) by explaining the Hook Model-a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging
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