Competing Against Luck

About this book

Clayton Christensen argues that people do not simply buy a product or service: they take it on to get a particular job done. The book's case is that innovation succeeds when a company grasps the job its customers need done, rather than when it knows the customers themselves. The book lays out that framework, why the authors treat it as predictive, and how to put it to work without wasting what it reveals.