Content Design
Sarah Winters & Rachel Edwards
How to design content from user needs and evidence rather than from what an organization wants to say.
About this book
Content Design, by Sarah Winters and Rachel Edwards, shows how content design techniques can make content work better for both users and the organisation. The authors cover what content design is, how it differs from other kinds of writing, how data and evidence lead to good content, and who should take part in creating it. The book walks readers through the content design process step by step, drawing on both real and invented examples. The second edition adds a new chapter on journey mapping and refreshes its case studies.
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