Content designContent strategy

Content Strategy for the Web

Kristina Halvorson & Melissa Rach

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How to plan, create and govern content so it stays useful, usable and on purpose.

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224 pages2012New RidersYour rating

About this book

Content Strategy for the Web explains what content strategy is, the value it brings to a business, and the processes and people that make one succeed. Readers learn to make realistic choices about which content to produce and how, and to make a business case for content strategy. The second edition adds new chapters, case studies and updated material, and builds on the first edition's ideas to help turn content into a valuable business asset.

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