Psychology & behaviorBehavior change
Designing for Behavior Change
Stephen Wendel
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Applying psychology and behavioral economics to products that help people change what they do.
200 pages2013O'Reilly MediaYour rating
About this book
Designing for Behavior Change applies behavioral science research to help people reach their own goals through the products they use. Stephen Wendel, who heads behavioral science at Morningstar, moves step-by-step through the work of folding behavioral science into how a product is designed and built. The updated edition lays out an approach for picking target users and behaviors, building a product around them, and judging how well it works.
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