Psychology & behaviorPersuasion
Evil by Design
Chris Nodder
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Interaction design to lead us into temptation: the persuasive patterns, and when they cross the line.
320 pages2013Wiley & Sons, Incorporated, JohnYour rating
About this book
Evil by Design sets out how companies make people feel good about doing what those companies want. The approach comes from the dark side of persuasive design, pulling together psychology, marketing and design to explain why certain techniques work on us. Chapters are organized around the seven deadly sins: pride, sloth, gluttony, anger, envy, lust and greed. Examples drawn from across the web are turned into digestible patterns that a reader can put to work.
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