Product & strategyProduct discoveryStrategy
Inspired
Marty Cagan
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How the best tech companies create products customers love: empowered teams, discovery and delivery.
368 pages2008SVPG PressYour rating
About this book
In INSPIRED, Marty Cagan sets out how to staff and structure a product organization, and how teams can find and ship technology products that customers love and that also serve the business. Sections of the book cover pulling together the right people and skillsets, working out which product to build, keeping the process lightweight, and building a strong product culture. Cagan's own stories run through the book, alongside profiles of product managers and technology-powered product companies such as Adobe, Apple, Google, Netflix and others.
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