ResearchEthnography
Practical Ethnography
Sam Ladner
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How to bring the depth of ethnographic fieldwork into the pace and politics of commercial work.
211 pages2014Taylor & Francis GroupYour rating
About this book
Practical Ethnography brings rigorous ethnographic practice to corporate settings, where colleagues may not know social theory and research can run for days rather than months. The book starts from a gap: ethnography matters more and more in the private sector, yet most writing about it still speaks to academics. The book offers step-by-step guidance on core methods, research design, mobile and digital tools, managing projects and clients, ethics, and reporting.
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