ResearchSurveys & analytics
Surveys That Work
Caroline Jarrett
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How to write questions people can answer, sample the right people and turn survey data into decisions.
368 pages2021Rosenfeld Media, LLCYour rating
About this book
Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must-have. Access extra content on Caroline's website here.
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