Predictably Irrational

About this book

Predictably Irrational challenges the assumption that we make decisions in a fundamentally rational way, even when our choices feel smart and deliberate. Dan Ariely works through ordinary situations, from drinking coffee and losing weight to buying a car or choosing a partner, where people overpay, underestimate and delay. The book treats these missteps as neither random nor senseless, arguing that they repeat in systematic and foreseeable ways across the decisions people make.