The Lean Startup

About this book

The Lean Startup describes an approach spreading worldwide that changes how companies get built and how new products reach customers. Ries defines a startup as any organization creating something new under extreme uncertainty, from a lone founder in a garage to seasoned professionals inside a large corporation. The method relies on validated learning, rapid scientific experiments, shorter product development cycles, and measures of actual progress instead of vanity metrics. Instead of elaborate business plans, the book offers entrepreneurs in companies of any size a way to keep testing their vision and adjust before it is too late.