Think Like a UX Researcher
David Travis & Philip Hodgson
Short, practical essays on asking better research questions, choosing methods and persuading teams to act on user research.
About this book
Think Like a UX Researcher asks readers to question what they assume about user experience research and to look past the obvious. The book walks through planning and running UX research, analyzing data, getting teams to act on the findings and building a career in the field. The book aims to help readers take a strategic view of product design that puts the user's experience first. The second edition adds six new essays, covering how UX research methods have shifted in recent years, handling difficult test participants and writing better survey questions.
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