UX Strategy

About this book

UX Strategy sits at the meeting point of user experience design and business strategy, a pairing the book says has lacked a framework that teams can readily apply. The book sets out lightweight tools and techniques a team can use to devise digital products that people actually want. Jaime Levy pairs methods that run from simple to advanced with business cases and historical context. This second edition adds new examples from practice, updated techniques, and a chapter about running qualitative user research online.